Friday, June 12, 2009

The Nurse’s guide to good living

I’m not a doctor nor a nurse but as I used to work in a medical clinic when I was in university and I feel the need to keep informed about relevant issues to nurses and doctors, so I’m always interested in websites that might help me in that matter, so in one of my searches I found Scrubs, an online magazine for nurses with a lot of helpful information and tips not only for them but also for everyone interested in the variety of great topics they discuss there. It gives good points of view about health, work, money, style, beauty and lots of other topics. An article that I found particularly interesting is related with beauty and how to find ways to look younger, mentioning there some tips like moisturizing the skin, having a good sleep, taking care of our teeth and hair, all cares we should take in consideration not also to look younger but also to be healthier. By reading Scrubs I found myself like if I was reading a good book that I cannot stop until reaching the final.


Another article that I consider especially relevant at this time of the year is “Ten Dos & Don’ts a Travel Nurse Knows”, there you can have tips on how to plan your holiday travel this summer. Also the article of the “Self Tanning DOs and DON'Ts” is excellent to read in the beginning of summer. There you can read how to get the best result when you choose to self tannig and how you should do it not to affect your health.

Besides articles like the ones I referred above the site also offers you their polls where you can give your opinion by voting,
To sum up I can say that Scrubs is an online magazine containing updated and very useful information that everyone should read.

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Sensory Marketing


The impact of globalization, technological innovations, markets connections and the constant changes processes highlight the challenges of daily business. In this context, establish a emotional connection is an important strategic element of marketing, in order to gain and maintain relationships between organizations and their customers (Gomes and Abi-Saber 2008). The importance lies in the possibility of the company differentiate itself in a situation as competitiveness. Realizing that, organizations are trying to act in the emotions sphere, hoping to create a unique bond with the consumer (McKinley 2009). To do so, according to Schmitt and Simonson (1998), called the Sensory Marketing, instead of using strategies that explore the logical and rational dimensions of the product (features, quality and price), aims to entice consumers. It aims the production of messages that reach the right hemisphere of the human brain (emotion), as opposed to messages that affect the left hemisphere (right).

According to Sanches (2002), a while ago, all the sale calls made use of vision as the sense employed by marketing strategists. This preference is justified by the fact that over 70% of human perception is based on the vision. It is no coincidence they use colors as an important choice, as well as lighting and arrangement of the shelves. The first evaluation of the place of sale is made by the eyes, the appearance is determinant when deciding what to buy. However, human beings have four other senses that can be as efficient as calling the customer through the eyes.

Pictures, sounds, smells, tastes and all experiences not only do they stimulate the senses, but also strong memories. Appeal to the 5 senses allows the construction of a “personality” for each brand, able to not only provide comfort, but to make consumers remember a shop, even when away from her!

Wednesday, February 4, 2009

By the sea

It is a beauteous evening, calm and free;
The holy time is quiet as a nun
Breathless with adoration; the broad sun
Is sinking down in its tranquillity;

The gentleness of heaven is on the sea:
Listen! the mighty Being is awake,
And doth with his eternal motion make
A sound like thunder -everlastingly.

Dear child! dear girl! that walkest with me here,
If thou appear untouched by solemn thought
Thy nature is not therefore less divine:

Thou liest in Abraham's bosom all the year,
And worshipp'st at the Temple's inner shrine,
God being with thee when we know it not.

Poem by William Wordsworth

Friday, January 16, 2009

I just love this music…



Within Temptation - Forgiven

Home business opportunity


Presently I’m working a lot but not earning at the some proportion. It’s been some months now that I’ve been thinking about having my own business and I’ve been searching for Home based business to see if I find something worthwhile. I would like to be my own boss but knowing that by the end of the month I have money to cover all my expenses. I think a more easy way of starting my own business would be in a franchising because we have help to manage the business in the first months. I wanted something that could bring me some money but most of all something that I enjoy. I have one business in mind related with my Tourism MBA but I have no money to start the business and I have difficulties obtaining a loan. I like teaching but I cannot take a monthly income out of it, that’s why I wanted something with more stability.

Monday, December 29, 2008

Merry Christmas and Happy New Year


New York Travel


New York is my dream city. Every time I see something related to vacation in New York, or travel to New York I have to read it and pay close attention and I start dreaming with the day I’ll travel there. I would really love to go there on Christmas time because, judging by the things we see on TV, it’s the most lovely city in this time of the year.

I recently saw an article in a blog and I’ve decided to share it with you that have the same passion as me.



“7 Tips To Do New York On A Budget

New York City in general and Manhattan in particular has a reputation for being an expensive place to visit, and it is if you want it to be. But it doesn’t have to be that way. Earlier this week, for example, I spent two days in the Big Apple and spent less than $50 total for food and entertainment. Here are some tips to do New York on a budget.

1. Check local publications for days when local museums such as the Metropolitan Museum of Art, Museum of Natural History, Museum of Modern Art, etc have free or reduced-rate fares. Posted “suggested donation” signs mean just that: it’s the suggested donation. You are free to donate as much or as little as you like, or nothing at all. That said, please try to donate at least something. These places aren’t cheap to keep open.

2. Consider purchasing a New York Pass if you plan on visiting more than two or three of the popular tourist attractions such as the Statue of Liberty, Empire State Building, Guggenheim Museum, etc during your trip. One-day passes start as low as $69.00 and contain over $600 worth of entry coupons, though of course you’d be hard-pressed to use them all in just one day. Luckily, 7-day passes go for just $135, a real bargain, and children’s passes are even cheaper. The New York Pass can easily pay for itself after just four or five uses depending on what you’re most interested in doing.

3. Walk. Manhattan from Central Park all the way south to the financial district and battery is imminently walkable and covers less distance than you probably think. Save on subway trips ($2 one-way) by planning your day’s activities ahead of time and then do them in geographical order from north to south (or vice versa). Not only will you save money, you’ll get plenty of exercise to help burn off all those delicious street snacks you’ll be eating along the way. Besides, New York is a city that must be experienced on the ground to be truly appreciated. You’ll miss most of what the city has to offer if you’re busy hopping from site to site via taxi or subway the entire time. Take a stroll. Do some window shopping along the way. Take in the sights. Getting there is half the fun.

4. Since most of you will probably have to ride the subway anyway despite all the walking you’ll be doing, it might pay to purchase a multi-day pass. Passes come in 1, 7, 14, and 30 day periods and allow for unlimited subway and bus trips until expiration. If you ride a lot (maybe the weather isn’t conducive to walking), you could save a significant amount of money buying your trips in bulk.

5. People watch in Times Square or Rockefeller Center. Most of the people you’ll see in these areas are probably tourists from all over the world. New York is home to an astonishing variety of people from every nation or culture you could think of. You could spend hours taking it all in. If you’re lucky, you might even see a naked cowboy.

6. Picnic in Central Park. Pick up some cheap sandwich ingredients and head to Central Park where you can sit in the sun, people watch, and maybe even rent a row boat or two.

7. Go to the site of the former World Trade Center. While the lot itself is currently under development for the new Freedom Tower, the city has erected a moving tribute to those who died on 9/11 near the Port Authority Terminal. It’s free and is a must-see for every American.”

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